Friday, November 21, 2008

Dana White's Business Strategy From A Different Perspective

Since Dana White and the Fertitta brothers bought UFC, there has been one consistent business strategy: They DO NOT share what is theirs. In other words, the UFC fighter contract permits the employee from fighting for any other organization. As a result, Dana White has been cursed and criticized endlessly. As much as his competition, as well as his fighters continue to bitch, that is not going to change. Their is a reason he has the largest MMA organization in the world, and this is part of how he does things.

This strategy is part of what makes Mr. White so successful, but it also limits him. One of the most affective ways in which he positions the UFC, is that it has the most talented fighters in the world. While this is likely to be true overall, many argue that they are missing the greatest fighter of all time, Fedor Emelianenko (AKA, The Last Emperor.) Fedor is the the current World Alliance of Mixed Martial Arts Heavyweight Champion and is also a free agent. Though, Dana White has tried to get his hands on him earlier this year to fight Randy Couture, he was unable to come to an agreement with Fedor's management. Now that Couture lost to Brock Lesnar last week at UFC 91, that fight becomes less likely to ever happen. Furthermore, even if the UFC has the majority of the top fighters in the world, they are still missing Fedor from the equation. At the moment, this will not undermine the mainstream image of the UFC, being that he hasn't fought much in the United Sates. However, Fedor's last fight was at the Honda Center in Anaheim, California, where he destroyed former Heavyweight UFC Champion, Tim Sylvia in 36 seconds. That should have raised a certain amount of heads. If not, he is also fighting another former Heavyweight Champion of the UFC, Andre Arlovski, at the Thomas and Mack Center in Las Vegas on January 24Th.

Fedor Emelianenko vs. Tim Sylvia (Promoted by Affliction)

http://www.ivansblog.com/2008/11/fear-intimidation-and-making-examples.html

1 comment:

Isaac Neal said...

I think that they should keep it this way. White and the Fertitta's are running their business the way they want to, and are doing a very successful job with this business. If they go under, then they have no one else to blame but themselves, and the same story when it comes to their success.